Get found.Get chosen.
I build websites, Google-friendly pages and short AI videos for small service businesses, so the right people find you, get what you do and get in touch.
Private AI,
in under two minutes.
What it is, how it works, who it suits and how it starts.
The demo uses a fictional company and simulated answers. It is not a client project.
Read the transcript
Right now, someone at your company may be pasting this into a public AI tool. Not to be careless. They just need an answer, fast. But once it’s sent, it’s on someone else’s servers.
Sociopup builds your company its own private AI assistant. It runs on servers you control, and it answers from your documents.
In this demo, with a fictional company, Priya in HR asks about parental leave. The answer comes back, with the documents it came from. Marco in sales asks what discount to offer on a renewal. Up to eight percent. Sam, a new engineer, asks the same question. Nothing. Sam can’t open those documents, so the assistant won’t use them. That check happens before the AI reads a word.
Your documents, your search index and your records stay in your own cloud account or data centre. Run an open model there too, and your prompts stay inside.
Sociopup is one person: Rohan Salave, a developer with over nine years of building systems that decide who can open what. No account managers. The person you talk to is the person who builds it.
This suits a growing company with documents worth protecting. If you need a large vendor with compliance certificates, it isn’t for you. And your permissions get reviewed before launch.
It starts with one department and one set of documents. Book a free twenty minute call, and you’ll get a written scope and price before you commit to anything.
Sociopup dot com.
Customers decide
in seconds.
If your website doesn’t make your offer obvious, people leave for one that does.
Most small businesses are better than their website suggests. I fix that first: a clear site, pages Google can match to real searches, a short video when words aren’t enough, and a chat assistant for the questions you answer every day.
- what you do?
- who it’s for?
- how to get in touch?
What I can
build for you.
Start with one piece. Add the next once the first is working for you.
Websites
A site that says what you do, who it’s for and how to book, and works properly on a phone.
Local search
Service pages and Google basics, so people searching for what you do, where you do it, can find you.
AI video
Short videos and voiceovers that explain your offer. You approve the script before anything is made.
Chat assistants
A website chat that answers common questions from your approved information and passes the tricky ones to you.
Monthly care
Updates, new content and fixes each month, worked from a priority list we agree together.
Studio projects
you can try.
A hotel campaign, a product content set and a website assistant, made in the studio with AI tools. Open one and use the working demo.
See all workNot sure where to start?
Pick your business and what matters most. You’ll get a suggested first project to send with your enquiry.
Suggested first project
Make the service easy to choose.
A focused website with clear services, relevant proof and an enquiry path that works on a phone.
- One clear service and audience
- Real work, explained honestly
- A tested enquiry route
Runs in your browser. Nothing is sent until you choose to enquire.

One person.
Proper ownership.
You work directly with me, Rohan, from the first brief to the final checks.
I bring 9+ years of website and development experience to the work, combining a practical marketing approach with AI-assisted content, prompt design and human review.
My independent studio began as Ufiny. Today, I work directly with business owners and agency teams—from the customer-facing page to the checkout, access rules and emails behind it.
Meet Rohan on LinkedInHow a project
runs.
Three steps. Nothing moves on until you’ve approved the one before.
Talk it through
Tell me what you sell and what isn’t working. I’ll point to the one change worth making first.
Get a written scope
What’s included, the price, the dates and what I need from you. Work starts only when you agree.
Review, then launch
You check everything before it goes live. I test the pages and forms, launch, and show you how to run it.
Questions owners ask.
Who will I actually work with?
Me, Rohan Salave. No account managers or hand-offs. I bring 9+ years in websites and development to a practical mix of marketing, AI-assisted content and prompt design.
What should we do first?
Start with the biggest gap: a clear website, search visibility, a specific content need or repetitive enquiries. The planner on this page suggests a first project in two clicks.
Can you promise leads or a Google ranking?
No. I scope the work and agree how to measure it. Results depend on demand, competition, your offer and follow-up as well as the website.
How is work priced?
After a short brief, you receive a written scope with deliverables, milestones, revisions and price. AI usage, hosting, paid tools and ad spend are identified separately.
Can we start with a small project?
Yes. A focused page, a single video or an assistant discovery brief can establish the way we work before a broader monthly arrangement.
Read this before
you spend.
Read the field notes Before you pay for clicks.
Paid traffic can bring people to a page. It cannot fix an unclear service, a broken form or slow follow-up. Check these basics before increasing your spend.
A better AI video brief.
The model is only one part of a useful business video. A specific brief gives the script, visuals and edit something to work toward.
Before you add AI chat.
A useful assistant needs a defined job and clear data handling. These questions help a business scope that work before choosing a model or embedding a widget.
Let’s make you
easy to choose.
Tell me what you sell and where customers drop off. I’ll reply with the first change worth making and a written scope.
Tell me about your business


