Good work.
Direct contact.
A developer’s attention to detail, with a practical eye on your business.
One person.
Proper ownership.
You work directly with me, Rohan, from the first brief to the final checks.
I bring 9+ years of website and development experience to the work, combining a practical marketing approach with AI-assisted content, prompt design and human review.
My independent studio began as Ufiny. Today, I work directly with business owners and agency teams—from the customer-facing page to the checkout, access rules and emails behind it.
Meet Rohan on LinkedInA clear way to work.
I started my independent studio work as Ufiny and now keep two distinct focuses: MemberFix for membership and learning systems, and Sociopup for broader business websites, search and AI-assisted content.
Good collaboration starts with a useful brief. I explain what I recommend, what it depends on and what falls outside the scope. You see the work before handover and keep control of your site and accounts.
My experience covers WordPress, PHP, custom themes, MemberPress, LearnDash, WP Fusion and WooCommerce. That means I can follow a customer journey beyond the page: into a purchase, an account, a course or an email.
I work with business owners and with agencies that need a developer to take ownership of a focused part of a project. My approach is practical: agree the work, use a test environment where available, check the affected journey, and leave clear handover notes.
At Sociopup, I bring that foundation to content and AI workflows. The goal is useful communication: prompts with a clear brief, content reviewed against your business facts, and systems that know when a person needs to step in.
Make your next
move visible.
Bring the business. We’ll turn the next priority into a clear, manageable project.
Plan my project