Name the viewer and action
Describe who will watch, where they will watch and what you want them to do next. A short booking reminder needs a different structure from a service explainer.
Supply the real material
Use approved product photos, premises footage, brand colours and factual service details. Identify which scenes may be illustrative. A synthetic scene should not masquerade as a real customer result.
Approve the words first
Review the script for accuracy, tone and pronunciation before generating voice or visuals. Keep the claim narrow enough to support and the call to action easy to follow.
Set rights and formats
Agree the voice licence or consent, music rights, runtime, caption language and aspect ratios. Consent is required before cloning someone’s voice.
Review the final cut
Watch with sound, then without it. Check captions, faces, hands, product details and the final link or instruction. Human review remains part of AI-assisted production.
For help applying this to your site, explore ai video & voiceovers.