IKEA Kreativ finally arrives in France. A real creativity booster, it puts artificial intelligence at your service to (re)develop your interior virtually before taking the plunge. We explain how it works and why you won’t be able to do without it.
Create the interior you’ve always dreamed of without leaving your home is a utopia come true augmented. Thanks to the Swedish giant’s IKEA Kreativ application, the real and virtual worlds become one. Ultra immersive, realistic and interactive, it offers the possibility of viewing your future IKEA furniture directly at home, via a smartphone, tablet or computer, before buying it online or in stores. What have fun with the different combinations. First launched in the United States and then in other countries, IKEA Kreativ – creative in Swedish – is now available in France for free and we are happy to finally have access to it!
IKEA Kreativ, how does it work?
A revolution in interior design, IKEA Kreativ was developed using state-of-the-art AI and computer vision technologies. Technologies comparable to those used by self-driving cars and which we owe to Geomagical Labs, a start-up specializing in AI imaging, acquired by IKEA in 2020.
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In practice, all you need to do is download the IKEA app on Google Play Or on App Store or to go on the site of the Swedish giant. You then have two choices: scan the room of your choice, virtually remove all or part of the existing furniture and accessories that you no longer want, then replace them with references from the IKEA catalog and thus design your room. ideal.
And if you lack inspiration, a second option invites you to explore one of the 50 virtual rooms available to you with a host of layout ideas to boot. The goal ? To provoke the crush and facilitate the purchase, without moving from home. And since a video tutorial is worth a thousand words, here’s something to shed some light on IKEA Kreativ:
Would you like a 3D replica of your interior?
Built into the IKEA app, Scene Scanner™ is a feature that allows you to create lifelike 3D replicas of your own spaces that you can modify at will. To do this, take a series of photos of the part, they are then automatically assembled to form a interactive wide-angle replica of space, with precise dimensions and perspectives. Again, you can erase anything that gets in your way, position new IKEA furniture, quickly test different options and create a new living room, a new bedroom, a new kitchen… The only limit is your imagination.
Satisfied with your staging? You now have the possibility to add the products to your basket, to save your ideas on your IKEA account but also to share them with your loved ones. Stored in the Cloud, designs are accessible whenever you want. Last but not least, you can even bring your creations to the store using the IKEA mobile app. Ready, Set ? Become an interior decorator!
